Tagline vs Brand Line vs Mission Statement A lot of businesses don’t understand that there are a few different types of important statements or brand lines that they need to develop. The 3 Key Brand Statements Your Business Needs. At Superbase Creative , we are big fans of organizational Mission Statements. In an era when having a clear message is everything , it’s important that brands start from the inside out by making sure they can concisely identify their purpose. Their internal mission statement. It expresses the reason why the brand needs to exist. However, a lot of businesses don’t understand that there are a few different types of important statements or brand lines that they need to develop. Like a confusing hybrid of marketing speak and HR department lingo under the guise of motivation, many companies misguidedly combine all of their credos, waffling about mission statements and slogans interchangeably. We believe that there are 3 absolutely critic...